Tequila Churintzio

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tequila

They had worked hard for years in the United States. Then one day, the 13 Michoacán men sat down to chat, and decided to start a business, but not in the American Union, in their own land, specifically their own town, Churintzio.

Churintzio is now known in the United States as a tequila town, and although it does not belong to Jalisco, this Michoacán region forms part of the small group of entities with denomination of origin to produce tequila.

Reginaldo, who was still in the United States at that time, transferred to Mexico where he took charge of installing and managing the plant; much of the land in this Michoacán region is used for agave plantations which were previously neglected or sold to other states.

Today, however, thanks to the Asociación Procesadora de Agave de Churintzio S. de P. R. de R. L., producers in the region are assured of a better price for their harvest , allowing this company of Mexicans living in the United States to have 67,000 agave plants which guarantee the production of up to 100,000 liters of tequila.

In 2010 the Michoacán tequila company received resources from the SMB Fund though the Productive Projects Program, which they used to purchase machinery and equipment and build larger premises.

With these improvements the Asociación Procesadora de Agave de Churintzio today produces 13,000 liters of tequila a month, which it sells under the brand name “Tequila la Camacua”, which means waterfall.

Following the product's excellent acceptance, the challenge now is to export and for that they have given the bottle a more modern and cutting edge look.

Today they are selling tequila reposado, or rested, and will soon be selling white tequila which is in great demand in the United States. Meanwhile, the barrels are ready and waiting for what will be their tequila añejo, or aged.

The company currently has six direct employees and eight jimadores to harvest the crop, but their wish is to soon bring more entire families in to the tequila production.

Rancho San Bernardo

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rancho san bernardo

In 1992, Ayala Corporation was formed. It went on to become the second most important agricultural company in California with an annual turnover of US$36 million.

Its creator is Don Piedad Ayala. A man who at the tender age of 14 crossed the northern border in search of the American dream. He came from La Piedad, Michoacán, and when he reached Avenal, California, he worked hard until he got his own business.

Years later he was on the verge of bankruptcy, but his talent and unshakeable determination saw him through: with the earnings he later made from the production of garlic, pistachios, almonds, cotton, lettuce and tomato, the Michoacán man established himself as one of the most prosperous Mexicans in the American Union.

Now, Don Piedad Ayala not only creates jobs for tens of Mexicans who earn their living in the United States, but also for his countrymen in Mexico who have found a better way of life on the San Bernardo ranch.

He even convinced 6 entire Mexican families who had lived for decades in the United States, to return to live indefinitely in their homeland.

With the money he had earned in the United States, Don Piedad built a ranch in the precise town where he was born, La Piedad, Michoacán, and specializes in the breeding, sale and training of thoroughbred horses.

Don Piedad has more plans for Rancho San Bernardo, like the construction of an arena where he can show the horses he wants to sell and organize auctions.

He also intends to build an entertainment center which will make it an outstanding place to learn the different equestrian disciplines taught there by Don Lucio, one of the few men with more than 40 years' experience in dressage training.

The administration of the San Bernardo ranch falls on the shoulders of Alfonso Cabrera, a lawyer by profession who put his career aside for his love of horses.

Today, the place benefits 41 families, six of them directly as employees and the rest through the consumption of products and services at the ranch through the purchase of all kinds of food, medicines and materials.

Alfonso Cabrera, a man held in great confidence and affection by Don Piedad Ayala, says with pride and satisfaction, "I had to return to my land, to my roots, and thanks to Don Piedad Ayala, I did it.".

 

5.5_Success Stories

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There are many businesses in Mexico which, thanks to the vision and tenacity of their founders, together with the Secretariat of Economy's support, have achieved success. All these projects are the result of people who, at some point in their lives, decided to turn a dream into a reality, and who are now successful business people. You can be one of them.

Read here about the experience of women and men who, with their hard work and the support of the SE's tools for training and orientation, financing, management, marketing  and innovation, have become models of success with business like Gralesa, Tostadería Arévalo, Inflables México, Rancho San Bernardo and Tequila Churintzio.

Inflables Mexico

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He worked hard for 5 years in the United States, but the jobs he found, as a building worker for example, were not only temporary but also poorly-paid.

He decided to return to his native Cuautitlán Izcalli, in Mexico State, to revisit his father's trade with new ideas. Cesar's plan was to turn the old workshop for making vulcanized canvas into an inflatables factory.

So began, in 2003, Inflables Mexico, whose development was possible thanks to the savings César was able to put away on the other side of the border.

The beginning was not easy. He began operations in a small room hardly big enough for the inflatables. He was also lacking the infrastructure to develop more complex jumpers.

In fact, he started with pencil-and-paper designs and used glue for the manufacturing since it was cheaper and easier to handle. Today, thanks to his determination to succeed and hard work, he designs in 3D and uses more modern manufacturing materials.

Such has been Inflables Mexico's success that its products are sold in Mexico and the United States, thanks to the partnership César established with Ivonne Farfán, who has taken on the promotion and marketing of the inflatables abroad.

The two friends and partners created a second company in the United States, dedicated to the marketing and rental of inflatables whose trade name is Rent@me.

Inflables Mexico now also designs and manufactures custom made inflatables which are not only for recreation but also for publicity purposes. César has been forced to learn new computer-aided design programs to satisfy the most demanding of his clients.

Today César has major short-term plans, among which are the construction of premises where he intends to distribute the production processes more effectively, and the acquisition of an innovative machine which will enable him to compete in the international market.

Now, 8 years on and in his own country, César is the owner of a successful business and has become what he always wanted to be: an entrepreneur.

 

Gralesa

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caso de exito gralesa

Francisca López, a Ñañu indian, summarizes what her business means to her, "Gralesa is like my third child".

She is proud of her company, which produces medicinal plant-based skin and hair-care products, and adds, "We provide health and beauty.

"I arrived in the Mezquital Valley, Hidalgo 8 years ago as one of a group of people sent by the government. They made us see the importance of getting organized and working to make the most of our own resources.

"So 25 of us from the Xothi community got together on a project in which we each invested 50 pesos. But they got tired very quickly.

"But I decided to go on by myself because when I applied the medicinal plants to my family, I discovered they worked on hair and skin care; and the worst part is that all of us here were throwing them in the trash.

"I raised pigs and at that time I had 20. I decided to sell them and was able to raise 6 or 7 thousand pesos which I used to set up my business 7 or 8 years ago now.

"I am proud and, above all, grateful, especially to the Secretariat of Economy who recently loaned me 350,000 pesos which we were able to use to build a production workshop, buy inputs and obtain a vehicle that we use for market and to distribute our products.

"We currently produce and sell exfoliants, creams, shampoos, soaps, salves and dyes. All of them," she explains, "are organic products, and we have even applied to have them certified."
Among the company's most sought-after products are aloe creams, chile and rosemary shampoos, aloe soaps and dragon's blood salves.

Gralesa is made up of 5 women and a man, all Ñañu indians from the town of Chilcuautla, Hidalgo. The group has been legally established since 2006 and has a registered brand and a barcode.

Its integrants train continually to offer quality products and good service; they are often invited to exhibit in forums, events and national sales fairs like the SMB weeks.

They also attend as speakers at higher education institutions such as the Autonomous University of Chapingo, the Autonomous University of Mexico, the Autonomous University of the State of Hidalgo and the Escuela Bancaria Mercantil.

Francisca warns, however, "The path is not finished. We are seeking a better market position so that later on we can expand inside and out of the country.

“I feel very proud, above all, grateful, especially to the Secretariat of Economy because thanks to their help we are now self-employed and have been employing other people for a while.

"I only have two children, but the care and, above all, love that we have put into our business leaves no doubt: Gralesa is our third child".